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Throughout his career “Gentleman Jim” Richards earned a reputation as a fair and honest racer, always giving his best but never displaying the win-at-all-costs attitude that some others show. Although he raced in rallies and speedway, his greatest success came in saloon cars. His association with Sidchrome meant a move to Australia in 1975 where he won the Bathurst 1000 five times. Australian journalists gave him his nickname, a fitting tribute to one of New Zealand’s most successful ex-pat racers.